What a day. Seeing out the summer season in style with our “RE.DEFINED by RE.BORN” edit. Capturing the incredible work of three small businesses, so diverse yet collectively a match made in heaven. Firstly, ByBarbaraella. Fellow Marketplace seller and Irish boutique for bespoke vintage. Funnily enough, myself and Barbaraella previously crossed paths back in our buying days, however in 2020 founded her own boutique, tribute to her grandmother, Ella, as the sole inspiration for everything the ByBarbarella community stands for. Founder and part time stylist, Barbarella is no stranger to pulling together looks. So I asked myself, who better to collaborate with than queen of timeless elegance. Her selection did not disappoint.
We’d also decided we wanted to open up the opportunity, and ideally elevate our looks with a touch of fun, quick and colour. Before long, we reached out to Blueberry Milk, which if you don’t know- get to know. One for both our capsule and colourful queens, with something for every style. The Cornwall based, “groovy jewels for bright babes” dubbed brand, truly brought our pieces to life. Naturally, aligning with our pastel palette with the ability to layer pieces, including a custom necklace as part of their latest newness drop! Both boutiques are also available to shop via ASOS Marketplace.
Alongside our marketplace mash-up, we additionally partnered up with Royal Trinity Hospice who kindly provided us with free rein of both their Clapham stores in order to loan our top preloved picks to style alongside both our pieces in addition to our existing collabs. Proving that by shopping small and pairing preloved you’re able to build tip-to-toe looks bringing the holiday to everyday in our case!
Equally, with a number of previous collaborations now under our belt, we’re all ears when it comes to potential future opportunities. With that in mind, whether you’re reading this as a founder or have a proposal in mind and/or keen to get onboard, please do reach out. We’d love to hear from you!