Introducing RE.DEFINED by RE.BORN

Introducing RE.DEFINED by RE.BORN

Capsule fashionCircular fashionFashion blogFashion bloggingSeasonless fashionSlow fashionSlow fashion blogSustainable swimwear

Where to start. As you'll know, we're a brand that encourages a slower, more considered and conscious approach to the way we shop. Essentially producing high-quality pieces through small-run production. Additionally, through combining timeless shape with seasonal colour palette, we're able to produce versatile swimwear that'll effortlessly flatter all bodies because every body is bikini-worthy. Anyway, for AW/22 we decided to entirely level up and take our claimed year-round wearability to a whole new level. 

Introducing our biggest campaign to date, that took the swimwear scene by storm. "RE.DEFINED by RE.BORN" was curated to promote the versatility of our pieces through the beauty of styling. Encouraging you to get all the more mileage out of your favourite pieces, in collaboration with three fellow independents under the same roof. Including the incredible Royal Trinity Hospice, providing the second-hand spice and kindly loaning us our favourite pre-loved top picks, styled alongside our swimwear. A true match made in heaven.

Not only a point of difference, but naturally challenging the seasonality typically associated with swimwear. Who is to say our 'kinis are solely bound to summer months? Or perhaps we can't ditch that bralette and instead, lean on our summer wardrobe to repurpose our favourite bikini top, layered with a boxy blazer perhaps as we've seen on the catwalk? Because after all, what's more sustainable than your own wardrobe! 

Think swim meets street, or bringing the holiday to everyday. We're out here, doing our thing and proud to be changing the swimwear game, one bikini at a time.